SES Creative

SES Creative


SES Creative is the umbrella brand of SES, recognisable by the green-yellow packaging. SES Creative is responsible for all products related to creativity and making things.
The key values of the SES Creative brand are the same as those of the organisation in general: quality is the sum of fun, safety and development.
A number of product groups and sub brands fall under SES Creative:


All clay and paint products are developed and produced by SES in the Netherlands. This guarantees constant quality and safety. The paint assortment consists of a large number of basic products plus various specials. All the paint is easy to wash out of textiles.

The specials include paint for decorating your plates or windows or adorning your clothes, as well as ‘Glow in the Dark’ paint and watercolours. This assortment also includes accessories like paint brushes, pencils, safety paint jars and painting pads.

Writing accessories

A creative idea often starts with SES Creative’s writing accessories. From playground chalk, spray chalk and blackboard chalk to pencils and markers. There are also special versions, such as: magic pens, textile pens, glass pens and tattoo pens for use on the skin. Extra accessories like stencils, slates and wipers, glue, scissors and brushes complete the assortment.

SES writing accessories are easy to wash out of textiles and from the hands. The pencils and markers all have a strong point and high pigmentation. The markers do not dry out.


SES works hard to protect the environment. For this reason, it has developed a special ECO line, and boxes and packaging are made of recycled material where possible. Read more about this line on the SES ECO page.


All clay products are developed and produced by SES in the Netherlands. This guarantees constant quality and safety. The clay assortment consists of numerous basic sets of clay in a selection of bright colours and specials. For example, there is a soft modelling clay for making very detailed creations. Shapes and modelling tools complete the assortment.

Iron on beads

You can create colourful shapes with SES iron on beads. The extensive assortment of iron on beads enables you to make beautiful creations. Iron beads come in many different colours. Special beads like ‘glow in the dark’ and ‘flower fragrance’ add to the variety! There is even a iron on beads dispenser, which makes it easy to create some lovely shapes.

Boards, ironing paper and mega mixes, available separately, complete the assortment. The iron beads are PVC-free.


The SES hobby sets stimulate the child’s creativity and always produce fantastic results. Take classic sets like Hammer tap tap, French Knitting, Embroidery, Aeroplane folding and Stamping, as well as Magic Shrink Foil and Bag decoration. There is something for every child. For the girls, there are various jewellery sets and for boys some great woodcraft sets. Endless scope for creativity!

The hobby line contains different sub groups:

3-6 (I learn):

Here the focus is mainly on toys which stimulate the development of basic skills and motor skills in young children. From Mosaics and sticking shapes to I learn to thread, I learn to tie laces, I learn to paint, I learn to use scissors and I learn to count. These are all available in the ‘3-6’ product group.

Hobby Basic:

The products from the SES Hobby line target children over 6 and include hobby packets for embroidery, weaving and balloon creations as well as sets like Chocolate Fantasy, Scoubyfun, making Pop-up cards and folding Animals. The range also includes Magic Shrink Pictures, Candle-making sets and casting and painting animals.


This product group mainly targets boys. Products like Brix Castle, Mectec Construction sets, woodcraft sets and Casting and painting dinosaurs are important in this line.


Toys aimed at girls can usually be recognised by the pink, floral triangle on the packaging. With these sets, you can make jewellery and soaps, decorate bags or mould and paint shapes, as well as decorate your hair or nails or make lovely creations with the woodcraft sets for girls. The special Pink City line is totally focused on making fashionable jewellery that looks just as nice as bought jewellery.

SES now also has a licence to make ‘Disney’ and ‘Hello Kitty’ products, which can be found in the product groups of the umbrella brand SES Creative. The products with this licence are only available in the European Union, Norway and Switzerland.

A list of all the products with detailed information is available in the product list.

Besides the familiar SES Creative hobby sets, SES also develops and produces under the following brands: